TAP [415] is a modern urban eatery in the heart of Union Square, San Francisco, focused on sourcing local goods to create a unique menu of fresh, handcrafted American favorites; including freshly baked breads, artisanal sandwiches and taps with local, craft beer, wine and cocktails. PSD was asked to help in the total branding for TAP [415], which we based on the 415 area code for the Bay Area. We designed the logo, exterior and interior signage throughout, uniforms, glassware, packaging, menus and website.