The legendary Saks Fifth Avenue department store asked PSD to develop branding for their new in-store restaurant concept. We branded Sophie’s with the intention of emphasizing its simple yet refined taste and sophistication. Named after fashion design icon Sophie Gimbel, Sophie’s is an American restaurant offering globally influenced yet decidedly American cuisine. Located within select Saks Fifth Avenue stores, Sophie’s offers a dining experience that captures the style and elegance of Saks Fifth Avenue and Sophie Gimbel’s design aesthetic.