D&D London is a group of luxury restaurants based in London and Europe. D&D’s newest restaurant in the US is located in New York City’s Hudson Yards. The 11,000 sg ft space features the most spectacular views of Thomas Heatherwick’s Vessel and the Hudson River. Queensyard is inspired by the rooms of an English country home. There are four unique dining destinations including the Restaurant, Kitchen, Bar and Café. 

PSD created the entire Branding, menu, packaging and signage concept, which include various forms of the sheep, which was our fun reference to the English countryside. No one was expecting sheep! The client wanted the branding to be fun.