Iron Chef Morimoto, born and raised in Hiroshima, Japan, learned the art of sushi and traditional Kaiseki cuisine by training under several of his country’s esteemed master chefs and then became an Iron Chef. Once in America, he teamed up with Starr Restaurants to open Morimoto in New York City, and then winning The James Beard Foundation Award for “Outstanding Restaurant Design”.

PSD’s branding of Morimoto references traditional Japanese colors, simple linear design elements taken from the interior design, extending across signage, menu design, print collateral and packaging.