The Detroit News
Kid Rock will return to his sweet home of Detroit this September for concerts and will be opening his new dining destination at the Little Caesars Arena. The Delaware North Sportservice food provider announced on Tuesday it will open the two restaurants in the Arena, the District Market and Kid Rock's Made in Detroit.

PSD was tasked with creating the full brand package for both Kid Rock's Made in Detroit and District Market. The scope of work included naming, branding, menu design, signage design, packaging, and collateral.