Zaro’s Bakery is a fourth generation family-owned and operated business that began when Joseph Zaro arrived at Ellis Island from Eastern Europe in 1927. In 1976 his sons Phil and William had built the business to 20 stores in New York City. Today, the Zaro family still owns and operates the entirety of the bakery, with a strong commitment to baking the finest breads and pastries. We rebranded Zaro’s Bakery with its rich history in mind, creating a logo that references the bakery’s authenticity with our choices of imagery and typography, which extends across the brand’s packaging, signage, menus and more.