PSD rebranded all aspects of this 20 year old NYC eatery, from the identity and packaging to the e-commerce website. We created a clean, modern visual language to enhance their unique home-cooked meal offerings. The website had a complete overhaul, providing a responsive design with their own POS system (cutting the third party delivery out). In tandem with the rebranding phase, we also assisted with their 4th store opening including exterior and interior signage.