Deep South Taco is a southern style, authentic taqueria and bar with two locations in Buffalo, New York. The menu, inspired by authentic Mexican cuisine, is complemented by an extensive house-selected single barrel bourbon program, exceptional tequilas and local and world beers. PSD designed Deep South Taco’s brand in the colorful and playful spirit that the restaurant embodies, creating everything from the logo, menus, uniforms, packaging, decor and interior and exterior signage including their spinning Luchador head. Chef and owner Richard Hamilton said, “Let’s have fun,” and we did.