PSD helped Asian Box refresh and expand their brand. The Vietnamese fast casual eatery, which currently has multiple Bay Area locations and expanding to Irvine, California.

re-branding Identity + Color Palette
sign design
menu boards
take-away & catering menus
uniforms
interior design consulting


We re-established Asian Box's branding to a more clean sophisticated look to compliment their customizable, quick service food offering. We re-structured the menu to simplify the consumer's interaction with the product offering. Creating an easy step by step menu to building your personalized lunch box.